Che International Group & TrueChoicePack Form Partnership

CINCINNATI, OH, October 31, 2014—Two local minority owned business enterprises—Che International Group and TrueChoicePack have announced their partnership. Cincinnati-based Che International Group, LLC (CIG) has acquired controlling interest in Dayton-based TrueChoicePack Corp. (TCP), formerly known as BioGreenChoice, as its third subsidiary. TrueChoicePack is a packaging and disposable solutions company that provides green, traditional, private label, and customized products including boxes, cushions/in-packs, bottles, containers, gloves, bags, trash can liners, food service tableware, raw materials, a range of shipping and disposable supplies, and more. TCP also provides value-added services including warehousing, distribution, R&D and consulting.

“I was first attracted to TrueChoicePack because their innovative and sustainable products, strong leadership and global supply chain, and value proposition are unmatched in our industry. TrueChoicePack has developed an industry leading 100% biodegradable and compostable product line. TCP has served several leading U.S. distribution customers including Sysco, US Foods and Edward Don and has gained interest from many Fortune 500 companies to develop their innovative customized packaging and disposable products. I am confident that TCP’s expert team and business model will continue to gain traction with corporations and that TCP will be an invaluable addition to CIG and our mission to help our customers with Total Solutions, ” said Christopher Che, President & CEO of CIG.

Christopher Che is now TCP’s Chairman and the two original owners of TCP continue in their leadership roles—Heena Rathore as President & CEO and Rakesh Rathore as Chief Scientific Officer & COO. “We are extremely pleased to join CIG as a subsidiary company. We have experienced tremendous demand from large corporations for our packaging and disposable solutions and we strongly believe we have found the right partner in CIG, which is culturally the best fit for us and has a proven track record in serving Fortune 500 companies through acquiring and growing scalable, successful companies. Due to our partnership with CIG, TCP is now in a stronger position to scale rapidly and to have great capacity to serve large corporations. We are confident that our partnership with CIG will enable us to offer our customers a wide range of packaging and disposable solutions across various market segments,” said Heena Rathore, MBA, President & CEO of TrueChoicePack.

“Innovation is at the heart of every packaging solution we develop. Our team understands that the packaging and disposable needs of each customer are unique, and so we offer a distinctive, consultative approach to our services to satisfy these needs. We have expertise in R&D and global supply chain capabilities and believe our partnership with CIG will elevate our ability to develop the highly innovative, sustainable and cost effective packaging solutions that our customers are looking for,” said Rakesh Rathore, PhD., Chief Scientific Officer & COO. Visit TCP on the Web at

CIG employs more than 120 people between its three subsidiary companies: TrueChoicePack, Hooven-Dayton Corp. (HDC), and Cog LLC. Hooven-Dayton Corporation provides labeling and printing solutions and Cog LLC provides graphic design/production solutions. CIG’s subsidiaries have experienced tremendous growth. Since acquiring HDC, a label, coupon and flexible packaging printer with plants in Dayton, Ohio and Richmond, Indiana, in 2007, CIG has invested significantly in technology and employed an aggressive growth strategy that has resulted in HDC tripling its revenue over the last four years. A similar strategy is being developed for TrueChoicePack. The relationship between the three companies will provide fully integrated total packaging solutions under the Che International Group umbrella and provide a powerful opportunity to advance all three companies’ strategic priorities.


Che International Group, LLC (CIG) – a multi-national, 100% minority-owned, holding company, specializes in acquiring, supporting, and growing quality oriented, innovative and scalable subsidiary companies in a variety of industries and serving a common customer base with “Total Solutions.” CIG also owns two other subsidiaries: Hooven-Dayton Corporation which provides labeling and printing solutions and Cog LLC which provides graphic design/production solutions. CIG companies’ mission is to help our customers with Total Solutions. Visit CIG on the Web at


Founded in 2009, Cog LLC is a Cincinnati-based provider of graphics production solutions for consumer packaging and in-store promotion & displays. Cog specializes in identifying, managing, and implementing process-driven graphics production capabilities that impact the effectiveness and return on investment of their customers’ packaging and promotion & display efforts by driving Innovation, Process Simplification, Speed-to-Market, and Collaboration, and Cost Reduction. The company’s specific areas of expertise and services include Workflow Process Development and Management, Program and Production Management, Design Implementation & Production Artwork, Image Capture & Manipulation, and 2D & 3D prototyping. Visit Cog on the Web at


Headquartered in Miamisburg, Ohio in their new 110,000 square-foot facility and with its 27,000 square-foot facility in Richmond, Indiana, Hooven-Dayton Corporation is an 80 year-old innovative supplier of high quality, flexographic and digital labels, coupons, short run flexible packaging and specialty printing. Specialty offerings include Lottery bet slips and receipt rolls; coinless casino slot machine tickets; high end special effects; variable data; numbering; and barcodes (including 2D, QR Codes and MS Tags, variable or static). HDC products offer superior value, performance, and durability. Visit HDC on the Web at

Jeffrey Weiss Named Chief Operating Officer of Digital Color International

AKRON, OH, June 17, 2013 – Jeffrey Weiss has been appointed as Chief Operating Officer for Akron, OH-based marketing solutions provider Digital Color International (DCI). Weiss assumes overall operational and financial responsibility of DCI’s core business and is tasked with executing the company’s aggressive growth strategy. Weiss will report to President and CEO Christopher Che.

“Jeff’s proven track record of expertise in lean manufacturing, quality processes and operational excellence is a welcome addition to DCI,” said Che. “Jeff has a high level of executive skill and his appointment as the COO of DCI supports our overall strategy to strengthen, develop and grow our team to meet our benchmarks for the next five years.”

Weiss, who is relocating to Northeast Ohio from Dallas, Texas, has held various leadership positions including Executive Vice President of Operations and Technology for Xpressdocs (Fort Worth, Texas) and Vice President of Technology for Merrill Communications (St Paul, MN).

“Providing leading edge technologies to better support companies and their needs within the marketing services space is in high demand with many who attempt to deliver but few who do it as well as Digital Color International,” said Weiss. “The combined members of the team at DCI delivers well rounded, customer focused and technology enabled solutions that drive cost out while assisting in increasing revenues for our customers.”

Weiss brings more than 25 years of operations, technology and executive-level management experience to his new role at DCI. He also brings vast experience in all aspects of commercial and digital print. Weiss graduated from American InterContinental University with an MIT in information technology and ecommerce security and an MBA in management. He received his undergraduate degree in Business Management, also from American InterContinental University.

Digital Color International (DCI) is a 20-year-old provider of fully integrated, innovative printing and marketing solutions. DCI is headquartered in a 40,000 square-foot facility near downtown Akron, Ohio, and specializes in producing high-quality retail displays, packaging and folding cartons and offset print and finishing. DCI is a wholly owned subsidiary of the Che International Group, LLC, and is under the direction of President and CEO Christopher Che. DCI is a 100-percent minority owned business certified by the Northern Ohio Minority Supplier Development Council.

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Press Contact:
Brandi Neloms
Director of Marketing, Digital Color International, LLC
330-762-6959 ||

Che International Group Named as Finalist for the 2013 Cincinnati Regional Chamber Small Business of the Year Award

The Che International group has been named as a finalist for the Cincinnati Regional Chamber’s 2013 Small Business of the Year Award.

The actual winners of this award will be announced at a luncheon on May 16 featuring Clay Mathile, former CEO of the Iams Company and Chairman & CEO of The Mathile Institute for the Advancement of Human Nutrition as the keynote speaker.

Reservations for the event can be made online here.

Dayton Business Journal Profiles Christopher Che & Hooven-Dayton

Dayton Business Journal profiled Christopher Che & Hooven-Dayton in the March, 2013 edition.

It’s hard to put a label on Cameroon native Christopher Che.

The president and CEO of Miamisburg’s Hooven-Dayton Corp., Che has a strong presence. At the same time, this confident businessman is one of the most humble people you might ever meet.

Hooven-Dayton — which makes flexible labels and packaging — has about 70 local workers and posted $25 million in sales in 2012, up slightly from the previous year.

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MBE’s Reflections on Black History Includes Comments from Christopher Che

Minority Business Entrepreneur magazine’s “Reflections on Black History Month” includes comments from Christopher Che.

One individual that stands out is Robert “Bob” Johnson, who took a $500,000 investment to start BET in 1979 and transformed it into a $3 billion company. His current venture, the RLJ Companies, is a holding company with a global reach that extends into the financial services, real estate, hospitality, professional sports, film production, automotive and gaming industries. He has created hundreds of jobs in different industries, improved America’s position as a global economic competitor, and he has reinvested the wealth he created into the community with generous, ongoing donations to various local and national organiza- tions that change lives every day.

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MBE Profiles Christopher Che – Waste Not

Waste Not – Minority Business Entrepreneur magazine profiles Christopher Che.

Learning from experience positions Christopher Che for ultimate success.

Christopher Che, CEO of Che International Group, LLC (CIG), was born and raised in Cameroon, a country in west-central Africa, and came to the United States in 1980 at the age of 18. That, in itself, is not unusual. “The Cameroon government encourages young people to go aroad and look for opportunity,” Che says. “I always had a dream to study in the U.S.” But to achieve what he has achieved in the face of so many challenges is remarkable. 

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Crain’s Cleveland Business Reports on Digital Color International’s Growth

Crain’s Cleveland Business reported on Digital Color International’s growth one year after they were acquired by the Che International Group.

New Owner Spurs Akron Commercial Printer To Diversify

When Cincinnati businessman Christopher Che bought Akron-based Digital Color International in July 2011, he had plans to transform the regional commercial printer into a national packaging and display company.

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Wilmington College Profiles Christopher Che

Wilmington College’s Alumni Profile features Christopher Che.

Christopher N. Che arrived at Wilmington College from his West African homeland in 1980 with $50 in his pocket. Today is president and CEO of the multi-million dollar, multinational holding company he founded in 2005, Che International Group.

He shared his “very long, interesting road” with WC President Jim Reynolds, who visited the 1984 alumnus earlier thissummer at Hooven-Dayton Corp., for which Che serves as president and CEO.

“Wilmington gave me the best possible foundation and experience for what I’m doing today,” he said. “Coming to Wilmington College was the best choice I ever made in my life.”

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Christopher Che Honored as an ‘Outstanding American’ by U.S. Immigration

Christopher Che, President and CEO of the Che International Group, was one of four awarded the 2012 Outstanding American by Choice Award from the U.S. Citizenship and Immigration Services (USCIS) Director Alejandro Mayorkas on Feb. 22, 2012. Every year, USCIS recognizes naturalized citizens who have made significant contributions to both their community and their country. The White House recommended Che for this award.

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Che International Group Acquires Digital Color Imaging, Inc.

Cincinnati-based Che International Group, LLC recently announced its acquisition of Akron, OH-based Digital Color Imaging, Inc. Digital Color Imaging is a digital and wide format printing company that provides fully integrated marketing solutions. The company specializes in retail displays, specialty packaging, custom folding cartons, and offset printing and finishing. Digital Color Imaging is now a wholly owned subsidiary of the Che International Group (CIG) and will operate under the name of Digital Color International, LLC (DCI).

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Christopher Che named to Dayton Business Journal’s list of Top 10 Most Influential of 2011

A still uncertain economy swirled around the region for much of the year, and leaders had to step up and adjust to those winds. Yet, bright spots also began shining brighter this year, and Dayton executives proved again their moxie and ingenuity.

As such, the Dayton Business Journal   compiled its annual list of the Top 10 Most Influential People in the Dayton Region of the past year.

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Hooven-Dayton Earns A Place on the 2011 Inc. 500 | 5000 List of Fastest-Growing Companies for the Second Consecutive Year

HOOVEN-DAYTON CORPORATION (HDC), an innovative label, coupon, and flexible packaging printer, was named to the 2011 Inc. 5000 list for the second year in a row. The list represents the most com- prehensive look at the most important segment of the economy—America’s independent entrepreneurs. To be eligible, a company’s revenue in 2007 must have been at least $100,000, and revenue in 2010 must have been at least $1 million. Hooven-Dayton’s ranking was #107 in the manufacturing division and reflects a very respectable three year growth rate of 63%.

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HDC Honored as Regional Minority Manufacturing Firm of the Year by U.S. Department of Commerce, Minority Business Development Agency

The ChiCago MinoriTy Business DevelopMenT agenCy (MBDa) honored the ohio based label printer, hooven-Dayton Corporation (hDC), at its annual Minority enterprise Development Week (MeD Week) conference last Friday. hDC received a 2011 MeD Week: Minority Manufacturing Firm of the year award for its outstanding achievements and notable success in the manufacturing field.

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Cincinnati Business Courier Profiles Christopher Che

The Cincinnati Business Courier profiles Christopher Che.

Adding as he goes along. Christopher Che’s accounting background helped him build holding company for printing/graphics.firms.

Christopher Che is a Cameroon-born entrepreneur who founded Che International Group LLC in Mason in 2005 as a holding company for a diverse portfolio of operating subsidiaries and joint ventures.

Che acquired commercial printer Hooven-Dayton Corp. in Dayton in 2007 and recently made two more acquisitions: Benchmark Graphics in Richmond, Ind., and Dgigital Color international in Akron. Benchmark has been merged into Hooven-Dayton.

With those deals, Che International now has 150 employees and four plants. Several other acquisitions are in the pipeline, Che said.

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MACUDA Profiles Christopher Che

The Mancon Cultural & Development Association (MACUDA) profiles Christohper Che.

Born to parents in Ntarikon, Mr. Che Christopher has grown into an inspiration and role model within our community. His personal philosophy, coupled with his work ethic have earned him recognition both within the Mankon community, as well as the broader mentorship community.

Having been involved intimately with Mankon, Mr. Che hopes the Mankon people should show a sense of peace, love and unity as well as commitment to Mankon development.

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Dayton Daily News Reports on Christopher Che’s appointment to Presidential Council

The Dayton Daily News reports on Christopher Che’s appointment to President Obama’s Jobs and Competitiveness Council.

Local Businessman Named to Presidential Council

Christopher Che, owner of local consumer labels printer Hooven-Dayton Corp., has been named to President Obama’s Jobs and Competitiveness Council, a White House official said Friday.

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Christopher Che Testimonial at Aileron Executive Center

This is an interview and testimonial by Christopher Che about the Aileron Executive Eeducation and Development Center which he and his executive team have used for executive development. The Aileron center strives to meet the life-long educational and developmental needs of entrepreneurs, business owners, and executives – especially for small and mid size companies.

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Christopher Che Interview in Ohio Means Business

Fertile Ground for Entrepreneurs and Start-Up Companies

Christopher Che came to America in 1980 to attend college, and he chose a school in the heart of the country – Wilmington College in Southwest Ohio. That’s thousands of miles from his first home in Cameroon, located in West Africa.


The Procter & Gamble Company Honors the Hooven-Dayton Corporation


The Procter & Gamble Company Honors the Hooven-Dayton Corporation for Excellence from a Field of 80,000 Other Suppliers Worldwide

DAYTON, OH, November 9, 2009 — The Hooven-Dayton Corporation is proud to have been hon- ored with the Corporate Supplier Excellence Award, at the Procter & Gamble Company’s annual Sup- plier Awards Dinner, Tuesday night. The Dayton based printing company achieved this distinction by performing at consistently high levels in broad based quantitative and qualitative evaluations by P&G employees throughout the global supply chain.

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Dayton B2B covers CIG Acquisition of Hooven-Dayton

Dayton B2B – Label printer Hooven-Dayton right fit for Che International

Team of talented employees, managers combined with profitable business a jewl in growing empire.

Christopher Che can’t say enough nice things about Hooven-Dayton, the Huber Heights label-printing company he bought two years ago.

First, he singles out the previous owner, McKenna Jordan, who has acted as his mentor. “He set up a very good base.”

Then, the employees, “We have a great workforce; these people are just the best – they’re dependable, they work hard, they’re smart.”

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The Procter and Gamble Co. recognized The Hooven-Dayton Corporation as its 2008 M/WBE Supplier of the Year

For Immediate Release:

The Procter and Gamble Co. recognized The Hooven-Dayton Corporation as its 2008 M/WBE (Minority /Women owned Business Enterprise) Supplier of the Year in the $1,000,000 to $5,000,000 annual spend category. This prestigous award was presented at Procter and Gamble’s 2008 Global Supplier Summit. Hooven-Dayton is an award winning narrow web printer with both Flexographic and Digital printing capabilities. Its primary products include pressure sensitive labels, flexible packaging, unsupported film, lottery and gaming tickets. HDC’s production model, providing the quick turnaround time of short to medium run lengths, allows its customers to reduce inventories and receive what they need, when they need it. These capabilities and the delivery of consistently high quality, innovative products along with outstanding customer service and sales support contributed greatly to this recognition.

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