Che International Group & TrueChoicePack Form Partnership

CINCINNATI, OH, October 31, 2014—Two local minority owned business enterprises—Che International Group and TrueChoicePack have announced their partnership. Cincinnati-based Che International Group, LLC (CIG) has acquired controlling interest in Dayton-based TrueChoicePack Corp. (TCP), formerly known as BioGreenChoice, as its third subsidiary. TrueChoicePack is a packaging and disposable solutions company that provides green, traditional, private label, and customized products including boxes, cushions/in-packs, bottles, containers, gloves, bags, trash can liners, food service tableware, raw materials, a range of shipping and disposable supplies, and more. TCP also provides value-added services including warehousing, distribution, R&D and consulting.

“I was first attracted to TrueChoicePack because their innovative and sustainable products, strong leadership and global supply chain, and value proposition are unmatched in our industry. TrueChoicePack has developed an industry leading 100% biodegradable and compostable product line. TCP has served several leading U.S. distribution customers including Sysco, US Foods and Edward Don and has gained interest from many Fortune 500 companies to develop their innovative customized packaging and disposable products. I am confident that TCP’s expert team and business model will continue to gain traction with corporations and that TCP will be an invaluable addition to CIG and our mission to help our customers with Total Solutions, ” said Christopher Che, President & CEO of CIG.

Christopher Che is now TCP’s Chairman and the two original owners of TCP continue in their leadership roles—Heena Rathore as President & CEO and Rakesh Rathore as Chief Scientific Officer & COO. “We are extremely pleased to join CIG as a subsidiary company. We have experienced tremendous demand from large corporations for our packaging and disposable solutions and we strongly believe we have found the right partner in CIG, which is culturally the best fit for us and has a proven track record in serving Fortune 500 companies through acquiring and growing scalable, successful companies. Due to our partnership with CIG, TCP is now in a stronger position to scale rapidly and to have great capacity to serve large corporations. We are confident that our partnership with CIG will enable us to offer our customers a wide range of packaging and disposable solutions across various market segments,” said Heena Rathore, MBA, President & CEO of TrueChoicePack.

“Innovation is at the heart of every packaging solution we develop. Our team understands that the packaging and disposable needs of each customer are unique, and so we offer a distinctive, consultative approach to our services to satisfy these needs. We have expertise in R&D and global supply chain capabilities and believe our partnership with CIG will elevate our ability to develop the highly innovative, sustainable and cost effective packaging solutions that our customers are looking for,” said Rakesh Rathore, PhD., Chief Scientific Officer & COO. Visit TCP on the Web at

CIG employs more than 120 people between its three subsidiary companies: TrueChoicePack, Hooven-Dayton Corp. (HDC), and Cog LLC. Hooven-Dayton Corporation provides labeling and printing solutions and Cog LLC provides graphic design/production solutions. CIG’s subsidiaries have experienced tremendous growth. Since acquiring HDC, a label, coupon and flexible packaging printer with plants in Dayton, Ohio and Richmond, Indiana, in 2007, CIG has invested significantly in technology and employed an aggressive growth strategy that has resulted in HDC tripling its revenue over the last four years. A similar strategy is being developed for TrueChoicePack. The relationship between the three companies will provide fully integrated total packaging solutions under the Che International Group umbrella and provide a powerful opportunity to advance all three companies’ strategic priorities.


Che International Group, LLC (CIG) – a multi-national, 100% minority-owned, holding company, specializes in acquiring, supporting, and growing quality oriented, innovative and scalable subsidiary companies in a variety of industries and serving a common customer base with “Total Solutions.” CIG also owns two other subsidiaries: Hooven-Dayton Corporation which provides labeling and printing solutions and Cog LLC which provides graphic design/production solutions. CIG companies’ mission is to help our customers with Total Solutions. Visit CIG on the Web at


Founded in 2009, Cog LLC is a Cincinnati-based provider of graphics production solutions for consumer packaging and in-store promotion & displays. Cog specializes in identifying, managing, and implementing process-driven graphics production capabilities that impact the effectiveness and return on investment of their customers’ packaging and promotion & display efforts by driving Innovation, Process Simplification, Speed-to-Market, and Collaboration, and Cost Reduction. The company’s specific areas of expertise and services include Workflow Process Development and Management, Program and Production Management, Design Implementation & Production Artwork, Image Capture & Manipulation, and 2D & 3D prototyping. Visit Cog on the Web at


Headquartered in Miamisburg, Ohio in their new 110,000 square-foot facility and with its 27,000 square-foot facility in Richmond, Indiana, Hooven-Dayton Corporation is an 80 year-old innovative supplier of high quality, flexographic and digital labels, coupons, short run flexible packaging and specialty printing. Specialty offerings include Lottery bet slips and receipt rolls; coinless casino slot machine tickets; high end special effects; variable data; numbering; and barcodes (including 2D, QR Codes and MS Tags, variable or static). HDC products offer superior value, performance, and durability. Visit HDC on the Web at